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Would coupon scammers be as likely to cheat the system if they knew their store would scan their fingerprint while checking out? Two Japanese firms are testing out a system that would essentially let you store coupons, personalized deals and a payment method — all on your fingertip. The tech firm Toshiba and the telecommunications company KDDI have announced a trial run of a biometric retail system that would let shoppers check out with their fingerprint.
Users of the system would first register with the retailer, providing their payment information and biometric data. Then, when they confirm their identity with a fingerprint reader at the checkout, their transaction is complete. Whatever payment method is saved in their account is automatically charged, and any coupons saved to that account are automatically applied, without having to swipe a card or a smartphone or enter a phone number on a keypad. All of this applies to digital coupons — not paper. Earlier this year, coupon publisher News America Marketing announced an upcoming pilot program involving blockchain technology.
And what is blockchain, for the uninitiated? And, most importantly for coupon users, the blockchain would allow digital coupons to be used at any retailer participating in the program, whereas most digital coupons are now retailer-specific. Mastercard is also looking to apply blockchain technology to coupons, in a slightly different way. In a recent U.
But Mastercard and News America Marketing are big legacy companies. A scrappier startup thinks it has the better blockchain solution. The company A7 Core is promoting its own method as an alternative to those offered by the big guys, who it says may have entrenched interests in the current method of redeeming and processing coupons.
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- Cafeteria Meal Coupon Printing?
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ATG has 5 factories and running 24 hour operations. There were a lot of unauthorized meals been taken and there was no way to track this with the large staff count they have. Cenmetrix deployed a CenCafe cafeteria meal coupon system, where the users were asked to place their thumb on a fingerprint reader for verification. Then the system would check to make sure that the staff is eligible for their meals, and within the allocated shift for that day.
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If the user is unauthorized and is not with the allocated shift to claim a meal, their finger scanning will be rejected and a meal coupon will not be printed.